Reuben Sutherland has been making international waves in the commercial and music video arenas for over a decade. His eye-popping projects include work for Coca Cola, Ikea, McCains, Orange, Playstation and T-Mobile. He originally earned a degree in Graphic Design, with an emphasis on photography, which he applied to a number of semi-professional pursuits – including architectural renderer and record label president – before settling into his career as a director. His »Hitchcock« video for Phoenix Foundation garnered the »Best Music Video Award« at The Ottawa Animation Festival, as well as a D&AD for great creativity for a Music Video. Reuben has an amazing eye for photography, VFX, design and illustration.