Optic White


This full CGI sizzle film abandons the familiar path of traditional oral care story structure and aesthetic. With associative cuts and abstract visuals, soaked in the spectral colors of Optic Whites signature aura, we reveal the benefits and science behind this innovative product and while elevating its perception from oral care to oral beauty.

Colgate Palmolive APAC
Optic White
Colgate + The Marmalade
The Marmalade
DemoDemo @ The Marmalade

Inspired by the characteristics of this new product we conducted a ton of simulation tests in SideFX Houdini. To give you a glimpse in our RnD and look development process, we cut this short best-of reel:

A huge THANK YOU goes out to the team at Colgate Palmolive APAC! Read their kind words honoring this close collaboration:

»We worked closely with The Marmalade to launch our new Colgate Optic White O2 Toothpaste in Asia-Pacific. The Marmalade was key to bringing the story of our revolutionary whitening formula with active oxygen that warms and whitens teeth in 3 days to life by decoding the technology to consumers and helping them understand the mode of action in a visually stunning way.

The videos really elevated our product and positioned Colgate as a leader in oral beauty. The films got great consumer feedback and helped drive engagement and business for the product and overall Colgate brand.«

-Colagte-Palmolive APAC