The design team at Proctor&Gamble approached us to create a sizzle film for their latest collaboration between Gillette and the Japanese Streetwear label A Bathing Ape. Their limited edition shaver sporting the signature BAPE pattern inspired us to create two concepts for photorealistic CGI films that we put forward, resonating so well, that the design team decided to realize both:
One that features cloth simulations to create a synchronised dance between the shaver and the signature patterned fabric. And a second film that shows the razor emerging from stylized water, using shimmering reflections in sparkling rainbow colors to visualize the synergy of Design&Technology.
Daniel Salvatore + The Marmalade