Chinese New Year 2023


Building up on the Happy Holidays 2022 project, our creatives and the Chinese team at Montblanc closely collaborated to adapt the christmas campaign for the Chinese New Year in the Montblanc boutiques and social media channels in China. This time sending a rabbit character on a journey to discover an illustrated winter wonderland, that served as a canvas for the excellent crafted products of Montblanc.

Chinese New Year Campaign 2023
Daniel Göttling & Katerina Schönfeld
Production + Post
The Marmalade
The Marmalade

For Montblanc’s social media channels we created three 15 second clips, dedicated to individual products in the brands line-up:

Leather Tote Bag, Leather Document Case and Watches.

All 3 clips later got combined to a film that decorates the Montblanc boutiques across the globe during the holiday season.

Tote Bag
Document Case