As our first live-action shoot produced and executed by our New York branch and carefully nourished with animated CGI elements and packshots by our in-house postproduction team in Hamburg, this campaign was a true transatlantic collaboration. The result is a 4 film series that clearly communicates the value of Olay skincare products and show their benefits all un-retouched.
Client
Procter & Gamble
Product
Olay
Concept
Saatchi + Saatchi NY
Production
The Marmalade New York
Post-production
The Marmalade
Director
Lucy Luscombe + The Marmalade
Olay – Face Anything
Retinol24
Olay – Face Anything
Regenerist
Olay – Face Anything
Best, Best, Best