Face Anything

OLAY

As our first live-action shoot produced and executed by our New York branch and carefully nourished with illustrative animation, CGI elements and packshots by our in-house postproduction team in Hamburg, this campaign was a true transatlantic collaboration. The result is a 5 film series that clearly communicates the value of Olay skincare products and show their benefits all un-retouched.

Client
Procter & Gamble
Product
Olay
Concept
Saatchi + Saatchi NY
Production
The Marmalade New York
Post-production
The Marmalade
Director
Lucy Luscombe + The Marmalade
Olay – Face Anything

Retinol24

Olay – Face Anything

Regenerist

Olay – Face Anything

Collagen24

Olay – Face Anything

Best, Best, Best