Celsius
Overview We’re thrilled to announce our collaboration with Celsius, the #3 energy drink brand in the US. They challenged us with visually capturing the essence of their pure, clean, and energy-boosting refreshment in an engaging and memorable way. Leveraging our specialised expertise with liquid effects and our cutting-edge SPIKE camera technology, we created a film that perfectly aligns with their brand’s dynamic energy. We are super happy with the end result, and so is our new client, Celsius Holdings Inc. Here’s to many more exciting projects together—cheers! Client Celsius Concept The Marmalade Studios Production + Post The Marmalade Studios Director Torsten Eichten & Manuel...
Veltins Helles Lager
Overview Combining our expertise in liquid effects and drink styling, particularly in the beer segment, we’ve crafted an incredibly refreshing TV spot for Veltins’ new ‘Helles Lager’. The celebration of the bottle highlights the handy 0.275-liter size, embodying the current Zeitgeist with its modern, green packaging. Client Veltins Concept Thjnk Hamburg Production + Post The Marmalade Studios Director Tom...
Pick Up!
Overview In Germany, almost everyone knows PiCK UP!. So it was to our greatest delight when we got the chance to visualize the brand’s design transformation in two full-CGI spots. The overarching brief: to showcase the visual rebranding of the packaging while appealing to the unchanged flavor through a playful mix of crunchy biscuits and delicious milk chocolate. At The Marmalade, we love using different visual techniques to our advantage, such as photorealistic food photography and utilizing it in CGI to go beyond what’s possible in real life. Find out all about the techniques and our approach to this project in our case study. Client PiCK UP! Concept Jung von Matt Production + Post The Marmalade Director Philipp Thoma...