OLAY
Overview As our first live-action shoot produced and executed by our New York branch and carefully nourished with animated CGI elements and packshots by our in-house postproduction team in Hamburg, this campaign was a true transatlantic collaboration. The result is a 4 film series that clearly communicates the value of Olay skincare products and show their benefits all un-retouched. Client Procter & Gamble Product Olay Concept Saatchi + Saatchi NY Production The Marmalade New York Post-production The Marmalade Director Lucy Luscombe + The Marmalade Olay – Face Anything Retinol24 Olay – Face Anything Regenerist Olay – Face Anything Best, Best,...