The Marmalade: Montblanc

Montblanc

Overview Celebrating the holiday spirit, our creatives and our CGI team collaborated closely with Montblanc to create a suit of fully animated films for the Montblanc boutiques and social media channels. Accompanied by an original composition, created by our in-house musicians, we send the products on a journey to discover the unique character and the meticulous level of craftsmanship, that all Montblanc products share. Client Montblanc Project Happy Holidays Campaign Concept+Direction Demo Demo Production + Post The Marmalade Audio The Marmalade For Montblanc’s social media channels we created four 15 second clips, dedicated to each product category in the brands line-up: Writing Instruments, Leather Goods, Watches and New Tech. All 4 clips later got combined to a film that decorates the Montblanc boutiques across the globe during the holiday season. Writing Instruments Leather Goods New Tech...

Gillette

Overview The design team at Proctor&Gamble approached us to create a sizzle film for their latest collaboration between Gillette and the Japanese Streetwear label A Bathing Ape. Their limited edition shaver sporting the signature BAPE pattern inspired us to create two concepts for photorealistic CGI films that we put forward, resonating so well, that the design team decided to realize both: One that features cloth simulations to create a synchronised dance between the shaver and the signature patterned fabric. And a second film that shows the razor emerging from stylized water, using shimmering reflections in sparkling rainbow colors to visualize the synergy of Design&Technology. Client Procter & Gamble Product Gillette x Bape Concept Daniel Salvatore + The Marmalade Animation The...

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