Colgate
Overview This full CGI sizzle film abandons the familiar path of traditional oral care story structure and aesthetic. With associative cuts and abstract visuals, soaked in the spectral colors of Optic Whites signature aura, we reveal the benefits and science behind this innovative product and while elevating its perception from oral care to oral beauty. Client Colgate Palmolive APAC Product Optic White Concept Colgate + The Marmalade Animation The Marmalade Director DemoDemo @ The Marmalade Inspired by the characteristics of this new product we conducted a ton of simulation tests in SideFX Houdini. To give you a glimpse in our RnD and look development process, we cut this short best-of reel: A huge THANK YOU goes out to the team at Colgate Palmolive APAC! Read their kind words honoring this close collaboration: »We worked closely with The Marmalade to launch our new Colgate Optic White O2 Toothpaste in Asia-Pacific. The Marmalade was key to bringing the story of our revolutionary whitening formula with active oxygen that warms and whitens teeth in 3 days to life by decoding the technology to consumers and helping them understand the mode of action in a visually stunning way. The videos really elevated our product and positioned Colgate as a leader in oral beauty. The films got great consumer feedback and helped drive engagement and business for the product and overall Colgate brand.« -Colagte-Palmolive...
Michelob Ultra
Overview Client Anheuser-Busch InBev Product Michelob Ultra Concept Wieden+Kennedy NY Production + Post The Marmalade Director Lyndon &...
Michelob Ultra
Overview Client Anheuser-Busch InBev Product Michelob Ultra Concept Wieden + Kennedy NY Production The Marmalade Post-production The Marmalade Director The Marmalade DoP Eike Rieche Michelob Ultra...