Montblanc
Overview Building up on the Happy Holidays 2022 project, our creatives and the Chinese team at Montblanc closely collaborated to adapt the christmas campaign for the Chinese New Year in the Montblanc boutiques and social media channels in China. This time sending a rabbit character on a journey to discover an illustrated winter wonderland, that served as a canvas for the excellent crafted products of Montblanc. Client Montblanc Project Chinese New Year Campaign 2023 Concept+Direction Daniel Göttling & Katerina Schönfeld Production + Post The Marmalade Audio The Marmalade For Montblanc’s social media channels we created three 15 second clips, dedicated to individual products in the brands line-up: Leather Tote Bag, Leather Document Case and Watches. All 3 clips later got combined to a film that decorates the Montblanc boutiques across the globe during the holiday season. Tote Bag Document Case Watches Curious about a...
Montblanc
Overview Celebrating the holiday spirit again for 2022, our creatives and the team at Montblanc closely collaborated to create a suit of fully animated films for the Montblanc boutiques and social media channels. We send a little character on a journey to discover an illustrated winter wonderland, that served as a canvas for the excellent crafted products of Montblanc. Client Montblanc Project Happy Holidays Campaign 2022 Concept+Direction Daniel Göttling & Katerina Schönfeld Production + Post The Marmalade Audio The Marmalade For Montblanc’s social media channels we created three 15 second clips, dedicated to each product category in the brands line-up: Leather Goods, Writing Instruments and Watches. All 3 clips later got combined to a film that decorates the Montblanc boutiques across the globe during the holiday season. Leather Goods Writing Instruments Watches Curious about a...
Colgate
Overview This full CGI sizzle film abandons the familiar path of traditional oral care story structure and aesthetic. With associative cuts and abstract visuals, soaked in the spectral colors of Optic Whites signature aura, we reveal the benefits and science behind this innovative product and while elevating its perception from oral care to oral beauty. Client Colgate Palmolive APAC Product Optic White Concept Colgate + The Marmalade Animation The Marmalade Director DemoDemo @ The Marmalade Inspired by the characteristics of this new product we conducted a ton of simulation tests in SideFX Houdini. To give you a glimpse in our RnD and look development process, we cut this short best-of reel: A huge THANK YOU goes out to the team at Colgate Palmolive APAC! Read their kind words honoring this close collaboration: »We worked closely with The Marmalade to launch our new Colgate Optic White O2 Toothpaste in Asia-Pacific. The Marmalade was key to bringing the story of our revolutionary whitening formula with active oxygen that warms and whitens teeth in 3 days to life by decoding the technology to consumers and helping them understand the mode of action in a visually stunning way. The videos really elevated our product and positioned Colgate as a leader in oral beauty. The films got great consumer feedback and helped drive engagement and business for the product and overall Colgate brand.« -Colagte-Palmolive...